I have a great news for all my K-Beauties out there. Althea Korea has finally launched their first ever skincare line! Woohoo~!!
The latest release from the Althea label is one that addresses a common problem faced by millions of K-Beauties,
"What are the specific steps and procedures to complete the Korean skincare routine?"
There are literally 10 steps *what the heck?!* of Korean skincare routine that I watched on YouTube videos. 10-Friggin-Steps! Oh, my Lord... I do understand that it works for some people but seriously, do we really need 10 steps of skincare routine for everyday? No. Our skin does need to breathe from time to time, piling up products on the skin will make it worst.
Fret not my friends, your skin's perfect savior is here to the rescue.
Introducing...
Before we get into the skincare products, let me briefly introduce Althea Korea. Make sure to get your tea and cookies ready cause this is going to be a looong post :P
So, Althea is Korea's premier online beauty shopping destination that provides the latest beauty products, trends, and lifestyle to consumers in Southeast Asia. Althea first launched in Malaysia in July 2015, quickly followed by Singapore in September 2015. The Philippine became the 3rd official Southeast Asia country to join the Korean Beauty movement with the launch of Althea on Philippine shores in 2016. To date, Althea has expanded to over 200 countries worldwide.
Okay, let's continue with their newly launched skincare line, shall we?
Althea strips down to the basics with this brand new skincare line. Riding on today's current minimalism movement, Althea's Bare Essentials focuses on skincare fundamentals and drops all the non-essentials. These thoughtfully crafted products give the benefits of the infamous 10 steps Korean skincare routine, rolled into 3 simple, quick and easy steps.
These new beauty hybrid products pack a double punch too! They're nourishing to the skin while leaving it looking bright, glowing, and beautiful. With clean, minimal, yet effective formulas, these straightforward products epitomize simple perfection and deliver beautiful results with minimum effort.
The Bare Essentials range consists of three hypoallergenic product suitable for any skin types.
*always click the picture for clearer view*
Can we first talk about the packaging of the products? What they are portraying about the 3 simple basic steps of skincare routine, the packaging says it all. It is simple, clean and very sleek! I really love it :D
The most prominent fact is that a solid routine starts from 3 essential steps :
Cleansing, Toning, and Moisturizing.
All the other additional steps added to your routine are for special needs from your skin. For example, if there's a pimple, applying pimple cream is okay.
// Contour Cleanser 150g - RM 23.00
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The Contour Cleanser is packed with soothing Ice Plant and detoxifying Lemon Myrtle extracts. This cleanser is densely filled with microcapsules if you look closely. Initially, I thought they were microbeads but boy was I wrong. I find the microcapsules are very fun and unique as they burst upon contact with water. There is a lemony scent from the Contour Cleanser that I find very addictive. I just can't stop smelling it hahaha! For those who are sensitive to fragrance on their skincare products, make sure to do a 24 hours patch test before using the product.
This Contour Cleanser gently cleanses, exfoliates, and detoxifying skin, leaving my skin looking more brighter. It helps to promote blood circulation and reduces bloating and swelling for a defined, enviably slim face shape.
*This is my personal favorite among 3 of the skincare products*
// Primer Water 200ml - RM 43.00
The Primer Water comes in a simple plastic bottle with metal-looking cap. Althea logo can be found embossed on the top of the cap.
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The texture of the Primer Water is watery smooth with slightly cloudy in color. It feels silky smooth on the skin once it is fully absorbed. With just 2-3 drops, it is enough for my whole face. The Primer Water has a light familiar scent that I can't recall. It is pleasent to smell and it is not over-powering.
This Primer Water is a 2-in-1 hydrating toner and a primer. It contains patented dewdrop technology (Macro Fluidic Dispersion technology) that gently fills the gaps between pores and allows hydration to penetrate deep within the layers of the skin. Made with Snow Lotus extracts, this skincare heavy hitter enhances the skin's natural glow, leaving your skin with the perfect canvas.
// Fixer Cream 50g - RM 50.00
The packaging of the Fixer Cream is basically the same as the Primer Water but in a jar form. I have no problem with a jar form of moisturizer, the only thing I personally wish is they would add a little spatula for us to scoop out the product rather than using our finger. Agree yes? But with the price they offer, what can I ask more? It is seriously an affordable price tag!
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Texture-wise, it's like a hybrid of cream and gel. Once it contacts with the skin, it starts melting and has a cooling effect, perfect for Malaysia hot weather. It absorbs well and all you need is a tiny bit amount of product to apply, a little goes a long way. Once it is dried, it leaves a natural healthy sheen on the skin and it's not oily nor sticky at all.
This non-oily, quick-absorbing formula harnesses the power of Trehalose, an ingredient found in the cactus plant that prevents its moisture loss, to provide the skin with 24 hours of hydration. This ultra-nourishing wonder cream is also rich in antioxidants derived from Camellia Sinensis (green tea) seed oil and helps to promote collagen regeneration using Baobab Tree extracts. Definitely can feel the bounciness XD
Oh! I almost forgot to mention that,
both Primer Water and Fixer Cream packaging has Althea's sticker on that reads "30 Days Unconditional Returns Guarantee"
With all 3 products are available to purchase at RM 116.00 (super affordable eh!) and made with only the best ingredients, it's no surprise that the Bare Essentials line caused quite the craze in the beauty world. Upon its announcement, there was a 10,000 person waitlist for the products! But fret not my friend, you can now get your hands on these highly coveted products with one click away from glowing, flawless, crystal clear skin.
Make sure to head over to www.althea.kr today :D
And don't forget to hashtag #AltheaKorea #AltheaBE #AltheaBareEssentials #BareEssentials
Congratulations, you've made it to the...
// G I V E A W A Y !!
Okay, who doesn't love a giveaway? I'm sure we all do hahaha!
I am giving away a 1-week supply of Bare Essentials Skincare set. Simply head to my Instagram and find the post (picture shown above) to find out how to enter the GIVEAWAY. It's super simple and easy, I promise :)
The GIVEAWAY is open to all my fellow Malaysians.
See you guys on my Instagram ;)
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